Resume

Direct and employ lead generation initiatives with the outcome of increasing realized revenue by more than $615,000, an increase of 7% upon the year before my employment

Oversee and complete email, direct mail, billboard, print, television, and radio advertising planning, design, and purchasing

Develop and maintain brand standards for the organization throughout current and new product development, release, and promotion

Manage marketing research initiatives for annual plan development, focusing heavily on current promotional areas and areas of opportunity

Supervise the writing of promotional blog posts and provide final editing oversight before any blog content is published

Oversee budgetary planning and approval processes for all promotional activity

Serve as an in-house graphic designer creating materials including print, print/mail, billboards, infographics, eBooks, and digital advertising artwork

Execute the migration from a former email marketing platform to a new, more cost-efficient, higher-yielding platform

Monitor customer engagement and Key Performance Indicators (KPIs) of marketing campaigns and provide insight on how to improve or expand outreach potential

Administer website analytics for all promotional initiatives, providing detailed reports on campaign successes and areas in need of improvement

Collaborate directly with website development staff to implement a more welcoming, engaging customer visitation experience

Provide exceptional customer focus to customers by planning and executing annual customer appreciation events, each attended by over 100 individuals

Manage sponsorships for events sponsored by the organization, ensuring that all deliverables are met on time

Manage social media outlets, including Facebook, Twitter, LinkedIn, and Google My Business